Green Inc, New York Times’s great blog about the economics of green industries, has very interesting piece on how PUR is achieving success through a new marketing campaign. Known for their filters here in the US, they also market disinfectant powder that can be added to water. They have been marketing it in developing countries as a way to provide clean water to underserved communities for 8 years, but started achiving great success last year when they changed their marketing strategy to a social marketing technique that stresses this as a public health need similar to handwashing or immunizations.
Water was also in the news yesterday when a coalition of bottled water companies filed a lawsuit against New York State to try and stop a new 5 cent deposit from being placed on bottled water. The issue at hand? Water that adds sugar, such as Vitamin Water, is exempt from the deposit. I’m all for a deposit tax on bottled water, but how the law was created that doesn’t cover all plastic drink bottles is beyond me, and seems to be suspicious as to which lobbyists were involved in the creation of this legislation.